We can assist in a wide variety of assignments, for corporate, educational, and other non-profit client

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Competitive Information
  • Develop competitive information, including marketing and strategic directions, plans for growth, and new product development
  • Clients include:
    • Renault
    • Papa Johns International
    • FMC
    • MSI/PlaNET
    • Banta Medical Products
    • Sanwa/Overhead Door
    • The Student Loan People

Strategic Plan Development

  • Do complete industry and company analysis
  • Use results to develop, write, and assist in implementation of corporate strategic plan
  • Clients include:
    • Bridgestone/Firestone Building Products
    • DivisionPapa Johns International
    • FMC
    • United States Fencing Association
    • Banta Medical Products
    • Sanwa/Overhead Door
    • Motorola Parts Division
    • Schering-Plough Dr. Scholl Division

Brand Equity Expansion

  • Determine client "brand equity", and develop and/or test various options for expanding that equity and increasing sales/enrollment.
  • Clients include:
    • Harper College
    • General Electric Appliances
    • General Electric Capital
    • Motorola Cellular Division
    • Motorola Parts Division
    • Quaker Oats
    • Baxter Healthcare
    • Columbia/HCA
    • Bridgestone/Firestone Building Products
    • KRONE
    • Seagate Technologies
    • SPSS
    • Wilton Tool
    • Champion Air Compressors

Marketplace Trend Assessment

  • Examine current/developing trends in the client's marketplace, and determine relative strengths of various growth/new product plans in conjunction with those trends.
  • Clients include:
    • Harper College
    • Ameritech/BellSouth
    • Brookfield Zoo
    • Motorola Parts Division
    • Motorola Cellular
    • General Electric Appliances
    • Sanwa/Overhead Door
    • Banta Medical Products

Market/Marketing Research

  • Conduct more "standard" marketing and market research, specializing in new product/new concept development, including:
    • Image studies;
    • Attitude awareness and usage longitudinal studies; and
    • Price-value relationship studies.
  • Clients include:
    • Harper College
    • Ingersoll-Rand
    • General Electric Appliances
    • Wrigley Gum
    • Delta Dental of Illinois
    • Focal Telecommunications
    • IMC Global
    • Arby's
    • Wilton Tool

New Product Development

  • New product design & development research, including form/fit/function studies, investigation of specific design elements, and product usage related to overall design.
  • We have managed, developed, or otherwise been involved in over 25 successful national and regional new products.
  • Clients include:
    • Brown & Williamson
    • Motorola Cellular
    • Motorola NEXTEL
    • General Electric Appliances
    • Schering-Plough Hospital Products
    • Baxter Healthcare
    • Wilton Tool

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